EthiCAL Apparel 2019 Lookbook
In the spring of 2019, I organized a lookbook shoot to streamline the organization’s apparel photography. This was done largely in part to showcase a more real, diverse array of people wearing EthiCAL Apparel as opposed to the previous lack of diversity in previous product photos. I also wanted to make the photos for the online shop look cohesive—using the same edits, background, etc. This meant coordinating with a number of models, planning the shoot and location, bringing every item of apparel in every size, and setting up the room to make sure the shoot goes smoothly and efficiently. I took, edited, and directed every photo for the lookbook. Shot on Nikon D5500.
