Overtime Sports
Overtime builds disruptive new sports leagues aimed globally at the next generation of sports fans and athletes. As an Associate Brand Designer (prev. Visual Designer for Brand Partnerships), I have a number of tasks at the nexus of marketing, sales, business development, and design. My work includes collaborating directly with the C-Suite on high level design for multimillion dollar pitch decks, redesigning client-facing websites both on web and mobile, creating logo suites and branding for micro-podcasts + social accounts, designing for physical space (e.g. co-branded podcast walls, signage, and posters), and overall managing and setting standard for all things brand on the sales side (and somewhat on events/social/content/public relations sides!).
If you want to learn more about my work driving the design of internal + client-focused decks and mocking up images of potential branded activations/partnerships for our multitude of sports leagues from scratch, lets chat!
Logo Suites for Social Accounts
One element of my role is creating new title treatments and the entire logo suite for different short-form shows Overtime creates and publishes on social accounts. One example is for the ever-growing show Lunchbox, focused on lunch-table debates on sports and pop culture. Starting with the Instagram and TikTok avatar, it grew in popularity and led to the creation of a longer-form Youtube channel as well. For this, I expanded branding from just an avatar to a wordmark and a banner image.
Another example is with OT Looks, an Overtime Instagram account started to highlight women’s fashion and its intersection with sports, as exemplified with the multitude of fashionable WNBA stars off the court. I drew inspiration from that off-duty style many college and professional basketball players have and compiled a mood board before I got to work. After multiple iterations, I landed on 3 options and eventually chose option 3, showcasing the duality of fashion and sports with a dress and basketball jersey.
Web Design
I led the design of Overtime’s advertising website and associated pages using CMS-platform Ceros. My first big project focused on designing the company’s main advertising website (linked here) for both desktop and mobile experiences. From there, I developed a web page to highlight our basketball league (Overtime Elite)’s partnership opportunities for potential brands, again for both desktop and mobile. I’m currently working on more associated web pages highlight our various brand and league offerings in-depth. Especially when designing between desktop and mobile, I keep the user experience and device limitations in mind (e.g. no hover state on mobile, smaller screen size)
Advertise with Overtime - Go To Market Site
Signage and Tangible Product Design
Part of my role includes designing for a physical space - often collaborating with the events, sales, and content teams. Sometimes the designs include other branding, requiring me to intentionally design a physical product in a way that adequately showcases both Overtime’s brand with another brand in a print-friendly, CMYK way (with the correct file sizes and dimensions!)
Delta x Overtime Custom micropodcast (OT Talk)
For this custom, co-branded podcast, I was tasked with skinning the walls with a Delta x Overtime lockup for the background. The videos would focus on conversations between WNBA players and players from Overtime’s WBB league (Overtime Select), so the background needed to include the appropriate purple Overtime logo (from Overtime Select), Delta’s full-color logo, and an aviation-inspired background that complies with Delta’s brand guidelines.
Generic Podcast Wall Design
In complete contrast to my Delta-branded wall design, I created generic podcast walls to fill the studio space for filming content that is not necessarily branded to the degree of wall advertisements. The ask was to have something neutral but interesting—there should be some sort of pattern or design, but it should not be too colorful or loud so that to distract viewers. As an answer, I designed a concrete slab pattern for the walls, mixing and matching a few different textures, patterns, and images.
Social Media / LinkedIn Posts
As part of my role, I support the Data and Communications teams with conveying information about our achievements and sports fandom data online. Primarily made for posting on the Overtime LinkedIn page, I have made a number of posts highlighting said information. While following brand guidelines (whether it be company-wide or league-specific), these posts allow me to have some creative liberty in thinking up visually appealing ways to display information and data. This involves data visualizations along with the simpler aspects such as choosing background color (or gradient!) and textures.
Event Invitations + Flyers
Another aspect of my role involves creating event invitations or informational flyers. Whether it be for a championship game for one of our sports leagues or a fireside chat with a guest, I lead the creation of invitations, utilizing both existing imagery and new design assets.
One of the invitations I created was for a collaborative event between Overtime and Optimum Sports in Las Vegas, Nevada during WNBA All-Star Weekend highlighting and celebrating women’s sports. I created a number of invitation options for online publication along with printing-friendly, CMYK options to hand out and publicize in Las Vegas.
